PR Week's Redesign

Hot of the press, the latest issue of PR Week arrived on my desk this morning. And would you believe it, they 've had a redesign!

On first impressions, it looks a lot like its American counterpart. There's more white space and the fonts are bigger - prompting one of my colleagues to say "Wow, those fonts are big - it looks like PR Week for stupid people."

One interesting addition to the Technology page (still only one page...) is the "Best of the Tech Blogs" column, which features the choiciest cuts from three Tech PR blogs.

This week's column has a post from Jim Horton (the original PR blogger) on Barack Obama's new press spokeswoman and her opinion of PR practitioners, there's one from Stephen Davies (the current PR blogger) the fragile nature of relationships in social media, and lastly a post from Hotwire's own Drew Benvie, who looks at the Associated Press' anti-blogger stance.

Overall, it will be interesting to see how this column develops and who will be featured. It's no doubt a great way to position yourself as a online PR expert (as Jim, Stephen and Drew already are) and we may well see lesser known bloggers who are featured being swept up by the bigger agencies for their social media expertise.

It's good to see PR Week attempt to freshen itself up and keep up with the developments in the Tech PR space, but what about the bloggers in other PR spaces, like charity, property and government?

Also, the cover price is now £5 - is the redesign really worth charging an extra £1.40 for?

Take my advice: subscribe to Jim's, Stephen's and Drew's blog and you'll learn a mountain load more about Tech PR than paying £5 a week for a copy of PR Week. while you're at it, subscribe to this blog - you might even get a gem of wisdom or two from me!