The image above is of the Air Force Blog Assessment chart, put together by the United States Air Force - not an organisation you would expect to have a great blog engagement policy.
Better, in fact, than many organisations that claim to be experts in this area, as a recent article in Web Ink Now shows:
"In an environment where many corporations are scared witless about social media, here a huge global organization firmly committed to social media communications to spread messages, stories, knowledge and ideals. Capt. Faggard says that the focus is on: "Direct Action within Social Media (blogging, counter-blogging, posting products to YouTube, etc.); Monitoring and Analysis of the Social Media landscape (relating to Air Force and Airmen); and policy and education (educating all Public Affairs practitioners and the bigger Air Force on Social Media)."
The Air Force also has a number of presences on the web, including the official blog, Air Force Live, a YouTube channel, a Twitter profile, and a number of other "new media", including widgets and podcasts.
Take a look at the Air Force's social media policy and see if you can use it to enhance your own thinking around social media with, ahem, military precision.
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