The Social Media News Release (SMNR), derided by some as unecessary, has been given a new lease of life.
The Chartered Institute of Public Relations (CIPR) has used WebitPR to promote their upcoming World PR Conference and Festival using a 
SMNR.
Based upon Todd Defren's original idea, the release has all the normal content of a traditional press release, but also contains images of senior executives, logos, related documents, related websites, tags, a range of social bookmarks, and feeds for other releases and comments.
You can view the Social Media News Release here, and presumably we'll see a lot more companies doing them - unless of course they bypass this angle and setup a social media press office or a blog, which some argue has replaced the need for a SMNR.
Monday, 16 June 2008
CIPR release a SMNR
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2 comments:
Interesting example. I do still contend that an optimized blogging platform will deliver the same or better results as an SMR. If you look at all the benefits of an SMR, I don't really see any that aren't overshadowed by the advantages of having all the distributive tools of a blog. Still, it's a conversation worth having.
The contention seems to come down to the fact that sending out a SMR is still essentially sending out a press release and so thewre is still the potential for journalists to see this as spam.
A blog or social media press office has the advantages of RSS feeds - if journalists subscribe to a blog's feed, then they are effectively giving permission for them to be contacted whenever new content is added.
The challeneg is getting the journalists to subscribe and keeping the content fresh, relevant and useful to them.
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