The Telegraph reported today that modern scouts can now earn badges in public relations.
Those hoping to earn the new public relations badge, which will be available for explorer scouts aged 14 to 18, must give a talk to another organisation about scouting and secure media coverage for a scouting event.
I wonder what current PR practitioners should have to do to get themselves a badge in PR?
Perhaps 'pitching' a tent would be one of them? (please excuse the terrible pun...)
Richard at PR Studies suggests 'How to create smoke without fire?'
Anyone other ideas, please leave in the comments...
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