Friday, 4 January 2008

First Great PR of the Year...

When I first moved to London back in the summer, I realised there was such much to do on any given day that I needed a quick way of finding out what to do (and when, where, why, and how much...).

That's when a friend suggested I buy Time Out, what was known as her 'Bible of London Life'. And has they happened to be running a very generous offer of 12 issues for a mere 100 English pennies, I thought I'd take them up on the offer.A

nd it all went swimmingly - received my first issue that next Wednesday and was impressed with the range of the events they covered and the quality of the writing inside.

But I felt that after the 12 issues were up and the offer ended, I couldn't justify paying the much higher price. So, instead of forgetting to cancel my subscription (which is how I imagine they get a lot of 'accidental' subscribers and run the offer in the first place...), I cancelled my subscription 3 issues early via email.

To my surprise, I received an email a few hours later:"We are sorry to hear you are cancelling your subscription. You still are due to receive 3 more issues, which you will not be charged for."

What great PR that is - an email promptly replied to, from a human, and letting me have the full length of the offer even though I had cancelled my subscription early.

Because of this, perhaps I will renew my subscription to Time Out in the future...

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