Do Not Read This Post

Ok, I admit it - I read Michael Hay's post, even though he told me not to.

It got me wondering though if anyone has ever sent a release to a journo with the subject "Do not read this press release"?

I've got a feeling that rather than working really well, it would probably backfire and make it really easy for them to actually hit the delete button yet again - accompanied by a smart one liner like, er, "Ok!"*

And, just for your information (and a bit of self-respect), I didn't click on the link.

*Apologies for lack of better one liner - probably why I'm a flack rather than a hack, or maybe my brain has slowed down towards the end of the week...