Friday, 15 February 2008

Mister Wonderful


The New York Times has the full run of Daniel Clowes' "Mister Wonderful" online in PDF format, for free.

I really enjoyed reading the whole series over coffee this morning, and what great PR - let the people sample the product and if it is good enough (which it is), they'll buy it and look to buy other similar products. It also raises Daniel Clowes' name in the graphic novel world, both in the quality of his work and his generosity in putting some of it up on t'internet for free.

I will keep an eye out to see if a wave of interviews, features, blog posts and other PR activities pop up and prove that releasing a story for free worked out well for Mr. Clowes.

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