Normally I get annoyed if for some reason I'm not able to take content from one site and share it with my friends through whatever channel I choose. Whether it's via email, Facebook, Twitter, Delicious or embedded content on a blog, it makes sense to make your content as shareable as possible.
However, this YouTube video for the new Wario Land Shake It! game on the Nintendo Wii is the exception to the rule.
What appears as a normal YouTube video actually descends into an engaging experience that plays on our normal experience of social media, yet actually mimics the gameplay mechanics of the real-world product. This experience is also replicated on the game's minisite, which requires you to shake the menu items before you can move on to the next page.
It's an example of traditional advertising making forays into social media and will leave you hesitating over whether to play that next YouTube video or not. Then again, I might not want that happening to my Twitter stream...
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