Honda's 'Live' Advert

From the Jai and Wal blog:

"Yesterday evening at 8.10pm Honda and Channel4 broad casted a live advert. We understand it's not the first live commercial in TV history, but it's bloody great. It fits very well in the rest of the Honda Accord campaign Difficult is Worth Doing. The 'real' advert, also about skydiving formations, will break this Sunday. We're curious what W+K has up their sleeves."

Look out for the camera man's special message:







Update: The Guardian have reported that 168,000 viewers tuned in just to see the Honda live ad:

"Honda's live skydiving advert was watched by an average of 2.2 million viewers on Channel 4 last night, May 29.

The live spelling out of the word Honda by a team of skydivers grew the audience by 8% across the three-minute ad break during Channel 4 show Come Dine With Me.

Honda's £500,000 stunt aired between 8.10pm and 8.13pm, during which time ratings increased from just over 2 million to 2.2 million viewers, according to unofficial overnights."

To me, that seems like an expensive way to boost the rating figures of Come Dine With Me.