This session was hosted by Alberto Nardelli and Nicola Jones of UnLtd. Here are the 10 points and the few key points they asked us to take away from the session:
1. Keep to your purpose - Your work should be coherent with your mission
2. Become successful by helping others be successful
3. Openness – build by sharing
4. Everything you do needs to help create real value
5. Everything you do should matter
Is it really important and essential?
How will it benefit your audience?
Does it impact large parts of your audience?
Is it mission critical?
Bottom Line: Focus, focus, focus
6. Think niche and don't go after entrenched players
What's your market?
The Long Tail and the Fortune 1,000,000
You can do anything, but not everything: do one thing, but do it really well
7. Road maps lead in the wrong direction
They make you think in the past: do the right thing at the right time
You can't build business models in any ivory tower
Innovative business models happen
8. Change the rules of the game – think big and radical
What's the issue?
Why is it broken?
How can you fix it?
Why do you want to fix it? - Purpose!
Web 2.0 is about community, networks and markets
9. Be transparent
Always place your mission and the interests of your audience first
Trust and loyalty are built
No short-term gain can justify breaching this trust
Feedback and conversations are essential: listening is more valuable than talking
10.Monetization opportunities must never destroy value
Key points:
You only succeed as a business if you keep relevant to your audience
Steadfastly refuse any opportunity that does not offer value to your audiences
Your business model and economic drivers need to be deeply embedded in your purpose
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